Since the early days of search engines, algorithms have evolved but the first principles of web search have remained the same. 

For Google: credibility, relevancy & usability are the basis for successful search results.

The intricacies of search engine crawling leave publishers and businesses with many misconceptions.

Keep it simple. Connect, engage, solve a problem, or provide value. This is the real magic to SEO.

The online customer acquisiton journey depends on search intent and product-market fit.

Awareness & intent are the fuel to the demand funnel driving purchasing decisions.

Less than 1 percent of searchers click on results past the 1st page.

Nearly two-thirds of search queries contain four words or more.

More than half of all website users arrive from a search engine, more than 10x compared to social.

*BrightEdge Statistics

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